Background
A mid-sized hosting provider in India wanted to scale beyond its direct customers. They saw huge potential in onboarding resellers but faced challenges with manual processes, fragmented billing, and lack of a white-labeled solution.
Challenge
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No structured way to onboard resellers and manage their resources.
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Billing disputes due to manual invoicing and multiple payment cycles.
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Difficulty in maintaining branding consistency across different customer touchpoints.
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Lack of automation, leading to slow reseller adoption.
Solution: Stack Console’s Reseller Management Module
The hosting provider deployed Stack Console with a fully branded, white-labeled reseller portal.
Key capabilities delivered:
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Reseller Onboarding & Automation: Easy reseller account setup with tiered permissions.
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White-Label Branding: Resellers offered services under their own brand.
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Subscription & Billing Automation: Prepaid/postpaid billing, auto-pay, and threshold alerts.
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Scalable Growth: Resellers gained access to all supported orchestrators (CloudStack, OpenStack, VMware, etc.) through one console.
Results Achieved
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100+ new resellers onboarded in the first year (placeholder metric).
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Revenue streams diversified, reducing dependency on direct sales.
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Fewer billing disputes, thanks to automated invoicing and usage-based billing.
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Improved reseller satisfaction with branded portals and self-service capabilities.
Key Takeaway
With Stack Console, the India-based hosting provider turned its platform into a reseller-first ecosystem, empowering partners to sell cloud services independently—resulting in accelerated growth and stronger market presence.